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AblePlay is a project of the National Lekotek Center.

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Toy Industry Partnerships

    Product Evaluation

    Oftentimes toy manufacturers are unaware of ways their products are being utilized or can be utilized by the special needs market.  The National Lekotek Center conducts hundreds of toy reviews and evaluations every year and makes this service available to toy manufacturers. 

    • Review of product line for identification of exceptional product, appropriate product for children with disabilities, product for segmented marketing efforts, special advertising or promotional vehicles
    • Assessment of product features and benefits (i.e. size of knobs, placement of buttons, sturdiness, ease of use)
    • Suggestions for additional features (i.e. activation enhancements, colors, types of fasteners, textures)
    • Assessment of assistive equipment and recommendation for design enhancement
    • Assessment of disability portrayal and recommendations for design improvements, if needed

    Companies that have used this service

    10K Tumble Ablenet, Inc. AE Ideas
    Aeromax ALEX American Education Products
    American Girl Animoes Answers in Motion
    Anthony Innovations, Inc b. dazzle B. Toys
    Babalu, Inc. Baffle Gab Banz
    Bazoongi Bead Bazar Beamz Interactive
    BeeVisual Beka, Inc. Beyond 123
    BGR Juvenile Products Bill and Bud, Inc. Binney & Smith
    Birdcage Press Bloco Blue Orange Games
    Bobles Brain Noodles BRIO Corporation
    BSW Toys BuckleyBoo Buddy Bike, LLC
    Builder Blox, Inc. Bulletball Bulls Eye
    CEACO Challenge and Fun Chicco USA
    Childwood Magnets Choose Friendship Co. Columbia-Inland Group
    Corolle Coulson’s Crib, LLC Crafty Dab
    Cranium Crayola, LLC Crayonball
    Creativity For Kids Curious Toys Curtain Critters, Inc.
    DbD Dimensions/Perler Discmo, LLC
    Dream Nouveau Educational Insights EduStic
    Educational Insights EduStic Elmer’s Products, Inc.
    Enginuity Everrich Industries Ezy Roller
    Family Time Fun Fanny’s Playhouse Fat Brain Toys
    Fay Graphic Design, Ltd. Find It Games First Toddle
    Fisher Price, Inc. Fisher Price/Mattel, Inc. Focus Education, LLC
    Folkmanis Fractiles, Inc. Freddy & Friends
    Fun Slides Toys and Games Galt Game Time/PlayCore
    Giddy Up Glide Bikes, Inc. Go-Kid US
    Goosie Grape Games Guidecraft
    H.A.P.P.Y. Simple Solutions HABA USA Hape
    Hasbro ImagAbility, Inc. Imaginative Minds
    Imagiplay Infantino Insect Lore
    International Playthings Jakks Pacific Jax, Ltd., Inc.
    JumpSport, Inc. K&B Innovations Kapla USA
    Kaye Products Keefco, Inc. Kid Galaxy
    Kid Kusion Kids Cards, Ltd. Kids Give
    Kids Preferred Kidz Delight Kingka
    Kubit2Me, Inc. Laser Pegs Ventures, LLC Leap Frog
    Learning Resources Little Kids, Inc. Little Partners
    Lollacup Lolo Manhattan Toy
    Maple Landmark Marshmallow Fun Mason Corp.
    Matryoshka Madness Mattel, Inc. MEGA Brands
    Melissa & Doug Mic-O-Mic Americas Mindtwister USA
    Mindware Money Savvy Generation Monkeying Around
    Munchkin National AMBUCS™, Inc. National Sporting Goods
    Neatnik Saucer Noodlehead North American Bear Co.
    North Star Games Ogosport Ohio Art
    Omnicor, Inc. One Step Ahead Out of the Box Publications
    Pacific Play Tents Pajaggle Pal Toys
    Pamela Drake, Inc. Parents Patch Products, Inc.
    Paw Solutions, LLC Peace and Love, Inc. Phunzone
    Play Smart, LLC PlayAbility Toys Playground Enterprise
    Playmobil Playroom Entertainment Plushy Feely Corp.
    Polyform Products, Inc. Poly-M Speilwaren GmbH Poppo Brands
    Preschool Prep Company Pure Plushy, Inc. Ready Set Resources
    Rex Games Rokenbok Toy Company/Crane Industries Partnership RSV Productions, Inc.
    Sassafras Schleich Schoenhut
    Schylling See Me Read Sign Babies
    Silly Creatures Simtec Co. Skuut, LLC
    Skywalker Holdings, LLC SmartNoggin, Inc. Sniffle Buddies, LLC
    Soma Cycle, Inc. Speed Stacks, Inc. Spiraling Hearts
    Springfree Trampoline, Inc. Step Up To Autism Step2
    Strider Sports International, Inc. Styliaga Swing-N-Slide/PlayCore
    Tag Toys Taggies, Inc. The Bead Shop/Fashion Accessories
    The Little Tikes Company The Pencil Grip Ther-A-Saur
    Think-A-Lot Toys Thinkfun Timeless Toys
    Tinker Minds, Inc. Top Shelf Toys ‘N Tayls
    Toys “R” Us Toysmith Uncle Skunkle Toys, Inc.
    Unknown Games Valtech VTech
    Waboba Wee Blossom Wikki Stix
    Winning Kids Wonder Works Wow Wee Limited
    Zatswho, LLC Zillio Zinkotek

    Product Development

    The National Lekotek Center is an expert on toys and play products for children of all abilities.  Lekotek maintains a national network of affiliates that work with all levels of children with special needs.  Toy manufacturers can utilize this expertise in order to design products that can be accessible and successfully utilized by the special needs market. 

    • Assessment of prototypes and existing product concepts
    • Development of product rationale
    • Ideas for positioning a product (i.e. Should it be a fantasy figure or a realistic portrayal of life?)
    • Suggestions for product names
    • Evaluation of actual prototype for feedback and enhancements

    Companies that have used this service

    ASTRA (American Specialty Toy Retailing Association) BRIO Corporation
    Center for Assistive Technology at the University of Buffalo Fisher-Price, Inc.
    Fisher-Price/Mattel, Inc. Home Depot
    Learning Center Learning Resources
    Mattel, Inc. Neurosmith
    Oppenheim Group Osh Kosh B’Gosh
    Polyform Products—Sculpey Preschool Prep Company
    Publications International, Inc. Rokenbok Toy Company/Crane Industries Partnership
    San Diego Foundation The Little Tikes Company
    Toy Industry Association Toys ‘N Tayls
    Toys “R” Us  

    Companies the National Lekotek Centers has partnered with for Product Materials Development

    2Play Together with Play Core

    ASTRA (American Specialty Toy Retailing Association)

    BRIO Corporation

    One Step Ahead

    Polyform Products--Sculpey

    Toys “R” Us

    SmartNoggin

    Educational Insights

    The National Lekotek Center is an expert on toys and play products for children of all abilities.  Lekotek maintains a national network of affiliates that work with all levels of children with special needs.  Toy manufacturers can utilize this expertise in order to design products that can be accessible and successfully utilized by the special needs market. 

    • Assessment of prototypes and existing product concepts
    • Development of product rationale
    • Ideas for positioning a product (i.e. Should it be a fantasy figure or a realistic portrayal of life?)
    • Suggestions for product names
    • Evaluation of actual prototype for feedback and enhancements

    Companies that have used this service

    ASTRA (American Specialty Toy Retailing Association) Oppenheim Group
    Bill and Bud, Inc. Osh Kosh B’Gosh
    BRIO Corporation Polyform Products—Sculpey
    Center for Assistive Technology at the University of Buffalo Preschool Prep Company
    Fisher-Price, Inc. Publications International, Inc.
    Fisher-Price/Mattel, Inc. Rokenbok Toy Company/Crane Industries Partnership
    Home Depot San Diego Foundation
    Industries Partnership The Little Tikes Company
    Learning Center Toy Industry Association
    Learning Resources Toys ‘N Tayls
    Mattel, Inc. Toys “R” Us
    Neurosmith